Make Your Way

Every worthwhile adventure starts with the willingness to make your way.

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The moment we've all been waiting for!!!

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Trusted Suppliers for High-Quality Ingredients & Materials

We’ve spent years sourcing reliable suppliers for soap-making ingredients, packaging, and equipment. This list includes businesses we trust—ones that consistently provide quality products, fair pricing, and dependable service.Whether you’re looking for premium oils, fragrances, or specialty additives, these suppliers have been tested in real production environments and are worth your time.

See the Suppliers List
Russ holding the molds

Recipes: Make the Products you Can’t Get Anywhere Else 

These are proven, reliable recipes for soap, body wash, lotion, and solid cologne—designed for performance, scent retention, and a great feel.Whether you’re making products for yourself or to sell, these recipes give you a solid foundation to create something exactly the way you want it.

Access the Recipes (Makers Only)
Scent Blends

Fragrance Blends: Scents That Tell a Story

These blends aren’t scents — they’re places, moments, and memories in a bottle. From the crackle of a campfire to the bite of whiskey in a dimly lit bar, each blend is crafted to be bold, evocative, and impossible to find anywhere else.Whether you’re making soap, cologne, or anything in between, these scent formulas let you create products that smell like something real—not someone else’s idea of a good time.

Access the Scent Blends (Makers Only)
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Member Blog

Coming Soon!

Russ and Danielle - Masterclasses

Masterclasses

Coming Soon!

Interviews

Interviews

Coming Soon!

Posts and Tutorials

On Failure, Success, and Letting Go

As you know if you're reading this, we closed Outlaw, our business of twelve years. And I want to talk about the F word: FAILURE.
Learn More >

You Don’t Need to Have It All Figured Out

Stuck in planning mode? Learn why taking imperfect action beats waiting for clarity — plus get a 3-step plan to build momentum and move your business forward today.
Learn More >

How to Automatically Grow Your Instagram & Get Leads using ManyChat

Want to automate Instagram or Facebook comments so people get a DM with a custom link? I’ll walk you through exactly how to set that up using ManyChat—in minutes.
Learn More >

A Little Intro:

OK, first, let me tell you: this is going to be insanely easy and insanely impossible.

It’s insanely easy to make these products. (That’s actually why I hesitated to share these recipes in the first place… because my secret is out.)

It’s insanely impossible to make them profitably and run a business.

This space is for both the easy and the impossible—the highway and the bushwhacking.

Today, we’re starting with the easy stuff (Maker Tier):

  • Trusted suppliers
  • Recipes for our core products
  • Scent blends (linked directly to the supplier websites, because easy.)

Some products—like handmade soap—are a little more advanced.

If you don’t already have experience handling lye, I don’t recommend starting there. But most of the recipes? They’re as simple as mixing the right ingredients in the right ratios.

And we’ve linked all the ingredients for you. (See? Easy.)

Start here, in order of ease:

  1. Body Wash
  2. Lotion
  3. Beard Oil
  4. Solid Cologne

What’s coming soon (Pro Tier):

In a few weeks, we’ll begin adding tools for people who want to sell these products (and others). That part? It’s not as easy—but I’m building this space to make it easier.

Here’s what’s on the way:

  • Canva templates for FDA-compliant packaging
  • A Masterclass in Shopify setup
  • A Masterclass in direct sales
  • A pricing calculator tool
  • Social media templates and challenges
  • And more