Make Your Way

Every worthwhile adventure starts with the willingness to make your way.

Start Here:

The moment we've all been waiting for!!!

suppliers graphic

Trusted Suppliers for High-Quality Ingredients & Materials

We’ve spent years sourcing reliable suppliers for soap-making ingredients, packaging, and equipment. This list includes businesses we trust—ones that consistently provide quality products, fair pricing, and dependable service.Whether you’re looking for premium oils, fragrances, or specialty additives, these suppliers have been tested in real production environments and are worth your time.

See the Suppliers List
Russ holding the molds

Recipes: Make the Products you Can’t Get Anywhere Else 

These are proven, reliable recipes for soap, body wash, lotion, and solid cologne—designed for performance, scent retention, and a great feel.Whether you’re making products for yourself or to sell, these recipes give you a solid foundation to create something exactly the way you want it.

Access the Recipes (Makers Only)
Scent Blends

Fragrance Blends: Scents That Tell a Story

These blends aren’t scents — they’re places, moments, and memories in a bottle. From the crackle of a campfire to the bite of whiskey in a dimly lit bar, each blend is crafted to be bold, evocative, and impossible to find anywhere else.Whether you’re making soap, cologne, or anything in between, these scent formulas let you create products that smell like something real—not someone else’s idea of a good time.

Access the Scent Blends (Makers Only)
Cowboy - blog

Member Blog

Coming Soon!

Russ and Danielle - Masterclasses

Masterclasses

Coming Soon!

Interviews

Interviews

Coming Soon!

Posts and Tutorials

How Do I Clean My Hardwood Floors Naturally Without Chemicals?

This hardwood floor cleaning solution uses black tea’s natural tannins to gently lift dirt and bring out wood's natural shine. It's a great way to clean wood floors gently and effectively, especially for surfaces that can't handle strong commercial cleaners. Perfect for regular cleaning to keep your floors naturally beautiful and streak-free.
Learn More >

How Do I Make My Windows Sparkle Without Streaks?

This streak-free glass and mirror cleaner was created to quickly dissolve everyday grime and smudges without leaving annoying streaks. It's perfect for anyone seeking a practical, cost-effective alternative to store-bought products. Ideal for routine cleaning or tackling tougher window buildup.
Learn More >

Ok, But How Do I Get Rid of Soap Scum Without Scratching Delicate Surfaces? (DIY Soft Scrub)

This homemade soft scrub cleaner was developed to easily handle stubborn soap scum, grime, and stains without scratching delicate surfaces. Ideal for everyday bathroom and kitchen cleaning, it combines effective scrubbing with safe, easy-to-find ingredients. Perfect for porcelain, ceramic, and stainless steel.
Learn More >

How Do I Get Rid of Soap Scum in My Shower?

Soap scum buildup is stubborn and frustrating—especially in showers and tubs. This DIY cleaner tackles soap scum directly by combining vinegar's acidity and dish soap’s grime-lifting power, creating an effective, budget-friendly solution. It makes regular bathroom maintenance simple and practical, leaving surfaces gleaming.
Learn More >

How Do I Make My Own Natural Cleaner for Grease and Grime?

This natural cleaning solution was created to easily tackle daily grease and grime on kitchen counters, stovetops, and bathroom surfaces. It's a practical, affordable alternative to store-bought cleaners, harnessing the power of everyday ingredients like vinegar and citrus peels. Perfect for anyone looking for simple, effective ways to maintain a fresh, clean home.
Learn More >

How Do I Make a Natural Toner for Breakouts and Pores?

This toner was created after an experiment with isopropyl alcohol went sideways. We needed a shelf-stable, effective, and skin-friendly formula for reducing breakouts and calming large pores—something practical that wouldn’t spoil quickly, and would actually feel great to use.
Learn More >

How Do I Clean My Silver And Gemstone Rings Naturally?

This natural jewelry cleaning solution was created for anyone who wants to safely clean their silver and gemstone rings without harsh chemicals. Whether it's daily wear buildup or an occasional deep clean, this method is gentle on metals and stones while being super effective. It's perfect for keeping your cherished pieces sparkling with minimal effort and ingredients you already have.
Learn More >

How Do I Clean My Coffee Maker Without Harsh Chemicals?

Your coffee tastes weird? Your machine sounds louder than usual? It’s probably time to descale. This recipe came from our own attempts to ditch overpowering descaling tablets and try something gentler that still worked great. Plus, we always have citric acid in the pantry, so why not use it?
Learn More >

On Failure, Success, and Letting Go

As you know if you're reading this, we closed Outlaw, our business of twelve years. And I want to talk about the F word: FAILURE.
Learn More >

You Don’t Need to Have It All Figured Out

Stuck in planning mode? Learn why taking imperfect action beats waiting for clarity — plus get a 3-step plan to build momentum and move your business forward today.
Learn More >

How to Automatically Grow Your Instagram & Get Leads using ManyChat

Want to automate Instagram or Facebook comments so people get a DM with a custom link? I’ll walk you through exactly how to set that up using ManyChat—in minutes.
Learn More >

A Little Intro:

OK, first, let me tell you: this is going to be insanely easy and insanely impossible.

It’s insanely easy to make these products. (That’s actually why I hesitated to share these recipes in the first place… because my secret is out.)

It’s insanely impossible to make them profitably and run a business.

This space is for both the easy and the impossible—the highway and the bushwhacking.

Today, we’re starting with the easy stuff (Maker Tier):

  • Trusted suppliers
  • Recipes for our core products
  • Scent blends (linked directly to the supplier websites, because easy.)

Some products—like handmade soap—are a little more advanced.

If you don’t already have experience handling lye, I don’t recommend starting there. But most of the recipes? They’re as simple as mixing the right ingredients in the right ratios.

And we’ve linked all the ingredients for you. (See? Easy.)

Start here, in order of ease:

  1. Body Wash
  2. Lotion
  3. Beard Oil
  4. Solid Cologne

What’s coming soon (Pro Tier):

In a few weeks, we’ll begin adding tools for people who want to sell these products (and others). That part? It’s not as easy—but I’m building this space to make it easier.

Here’s what’s on the way:

  • Canva templates for FDA-compliant packaging
  • A Masterclass in Shopify setup
  • A Masterclass in direct sales
  • A pricing calculator tool
  • Social media templates and challenges
  • And more